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12 Qualified Leads Generated With ₹565 Ad Spend for a Polythene Manufacturing Company

Industry: Polythene & Packaging Manufacturing
Market: India
Channel: Google Ads (Search Network)
Timeline: 5 Days

The client is a polythene manufacturing company catering to B2B buyers in India, supplying products for industrial and commercial use. The primary objective was to generate direct, purchase-ready inquiries from businesses actively searching for manufacturers and suppliers.

Without a structured paid search strategy, the company risked missing high-intent buyers and continuing to depend on slow-moving offline inquiries and inconsistent inbound demand.

The Challenge

B2B manufacturing keywords are highly competitive, and poorly structured Google Ads campaigns often attract irrelevant traffic such as small retail buyers, resellers, or price-only inquiries.

This mismatch increases wasted spend and delivers leads that do not convert into serious business discussions.

Our Strategy

We deployed a tightly focused Google Search Ads strategy centered on high-intent manufacturing and supplier keywords. Campaign structure emphasized product-specific terms, location relevance, and buyer intent qualifiers within ad copy.

This approach made sense because the client had clear manufacturing capabilities and a defined target customer profile.

We intentionally avoided broad match keywords and generic ads that typically dilute lead quality in B2B manufacturing campaigns.
See Performance Marketing

The Results

- Primary Result: 12 qualified leads
- Ad Spend: ₹565
- Campaign Duration: 5 days
- Average Cost Per Lead: Approximately ₹47
- Lead Type: Business inquiries relevant to manufacturing supply

The campaign delivered consistent, high-intent leads at a highly efficient cost, proving the viability of paid search for B2B manufacturing when executed correctly.

These results were driven by precision targeting and intent-focused keyword selection rather than high budgets. By aligning ad structure with buyer search behavior, the campaign generated meaningful inquiries in a short timeframe.

This system works best for manufacturing and B2B service businesses with clear offerings and defined buyer intent. When Google Ads are built around intent instead of traffic volume, they become a reliable channel for lead acquisition.

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Client Testimonials

It was great working with you and we were able to scale up our business as we wished after we started working with you

Mr. Deepan Owner of Deepan Decors